This optimization is performed on a different website other than yours, it means everything is done off your website/webpage. There are several ways to do Off-Page Optimization, In this post we will provide all of these in detail.Another thing which is worth mentioning is the nature of how search engine works today. Search engine like Google, Yahoo and Bing constantly change, modify their search algorithms and hence affecting the on-page and off-page optimization. So here is the What Is Off-Page Optimization In Website.
What Is Off-Page Optimization In Website
The most heard term in SEO is Backlinks and the most common question that people ask about Backlinks are – What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference Between Dofollow and Nofollow Backlinks.
The Internet we know rests on content (text, images, videos). A search engine helps in finding valuable content that people are searching for. This never ending queries from people is the prime reason search engines are so successful.
Webmaster’s (like me) provide content and search engine ranks it. All of this is presented in a manner that people searching for content can find answers satisfactorily. A Content can be good or bad or satisfactory, if people find your content good they may link to your website, as people tend to link a website that has useful content for its visitors.
2.1. Directory Submissions:
Directory submission today are almost dead, but still there are few Directories that can give you a quality backlink. Directories like – DMOZ and Yahoo are the most popular directories on Internet right now.
2.2. Search Engine Submission:
Every search engine has a submit option and you can get listed for free. Few examples of Search engines are Google, Yahoo, Bing, Alexa, AOL, Duckduckgo, etc.
2.3. Blog Posting and Comment writing:
Blogging is the most popular and powerful way to promote a website/company on the Internet. By creating lots of unique content convey your message to your customers/visitors.
2.4. Forum Posting:
Similar to blog posting, you can also start a forum or discuss topics on pre-existing forums online. That way links in your signature can be crawled and hence a backlink can be created.
2.5. Social Bookmarking:
Another powerful and popular method of getting free backlinks are getting links social bookmarking sites from Digg, StumbleUpon, Reddit, Delicious, etc. These social bookmarking sites have categorisation that is immensely important while submitting your content.
There are two types of backlinks: dofollow & rel=nofollow. rel is a HTML tag that can have values like nofollow, author, prev, next, etc. There is no tag such as dofollow, so if a link is without a nofollow tag, its consider as a dofollow link.
Nofollow tag will give a signal to search engine spiders/crawlers to not follow the link. And Dofollow link will tell spiders to follow the link. So from search engine perspective Dofollow links can give you SEO boost and higher rankings.
Also, read: Top 3 Best Blogging Apps For IPhone 2017
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